Reel Diving was founded in 2009 as an effort to create a modern, flexible and cost effective distribution company.

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Reel Diving

Reel Diving is a an international distribution company for diving equipment. Our product range includes recreational/technical scuba, commercial/rescue/military and free diving/spearfishing/swimming. Our customers are dive shops, dive centres, sports shops, commercial dive companies and government institutions. Our market area is North Europe including Scandinavia & the Baltic, UK/Ireland and Eastern Europe. Reel Diving represents manufacturers such as Halcyon, Santi, Suex, Avatar, Cressi, Shark Dive Gear, Kwark, JJ-CCR, K01 and Ammonite. We stock a full line of diving equipment including cylinders, regulators, wet- and drysuits, BC-systems, lights, hardware, cameras, scooters, rebreathers, gas boosters etc. Reel Diving is located in Gothenburg on the Swedish west coast where we operate out of a 700 m2 warehouse / office in Mölndal. We service most of the gear we sell in our own workshop. This includes a wet area, a drying room, a glueing room, a sewing workshop with various sewing machines, a mechanical workshop with a lathe, drill press and sanding station, as well as designated stations for CCR, DPV, regulator and valve service. We also service and repair heated undersuits/vests/gloves, bulkhead connectors, all kinds of primary and video lights, camera housings and more.

Reel Diving is owned and managed by Johan Ó Cíobháin Enqvist. Johan started working in the diving business in 1999. Since then Johan has been involved with retail, diver training, dive travel and manufacturing of equipment, thus most aspects of the industry. Johan began cave diving in 2000 in France and in 2005 became an IANTD Trimix instructor and Technical Cave instructor, having trained in Florida under Lamar Hires. He has extensive experience of deep and complex cave dives involving rebreathers, multiple scooters, multi sump side mount diving etc. Johan is also a factory certified service technician trainer for Halcyon and Cressi regulators, and a factory level 2 service technician for Suex scooters.

The Reel Team

Teamwork makes the dream work!

Johan profile

Johan Ó Cíobháin Enqvist


As the founder and owner of Reel Diving, Johan is in charge of strategic development, finance and staff.




Oscar is in charge of daily operations and is our product specialist. Oscar works closely with our suppliers to give feedback and develop our line.


Sales Manager

Jamie is in charge of our sale team across all markets. Jamie works with August and Marcin to assist our clients and develop their businesses.


Marketing Manager

Marcin is in charge of our marketing. This includes social media, web, events and brand ambassadors. Marcin is also responsible for the Eastern European market.


Dealer Support

August manages daily dealer contact; answering calls and e-mails, sending out orders and helping out with service and warranties.


Service specialist

Anderas is working in our service workshop. He has many years of experience from dry suit service and repairs.