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Reel Diving was founded in 2009 as an effort to create a modern, flexible and cost effective distribution company.

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Reel Diving

Reel Diving is a leading international distributor of diving equipment, offering an extensive range of products for recreational and technical scuba diving, commercial and rescue operations, military purposes, free diving, spearfishing, and swimming. Our clientele encompasses dive shops, sports retailers, commercial diving enterprises, and various governmental institutions. Our operational footprint extends across Europe, encompassing Scandinavia, the Baltic region, the UK and Ireland, Germany, Eastern Europe, Malta and Balkans.

We proudly represent esteemed manufacturers such as Santi, Shearwater, Suex, Halcyon, Avatar, Cressi, Shark Dive Gear, Kwark, JJ-CCR, K01, and Ammonite, ensuring a comprehensive inventory of diving essentials.This includes dive computers, regulators, drysuits, undersuits and heating systems, buoyancy control systems, diving lights, scooters, and an array of additional hardware.

Strategically located in Gothenburg on the Swedish west coast, Reel Diving operates from a state-of-the-art 1000 m² facility in Mölndal, combining warehouse and office spaces. We are equipped with an in-house workshop that services a wide range of equipment. Our facility features specialized areas for wet processes, drying, gluing, and sewing, complemented by a mechanical workshop equipped with a lathe, drill press, and sanding station. Additionally, we offer dedicated service stations for closed-circuit rebreathers, diver propulsion vehicles, regulators, and valves. Our expertise also extends to servicing and repairing heated undersuits, vests, gloves, bulkhead connectors, various lighting systems, camera housings, and more.

Reel Diving is helmed by Johan Ó Cíobháin Enqvist, a seasoned professional in the diving industry since 1999. Johan's diverse experience spans retail, diver training, dive travel, and equipment manufacturing. A passionate cave diver since 2000 and an IANTD-certified Trimix and Technical Cave instructor trained under Lamar Hires in Florida, Johan possesses profound expertise in complex cave diving techniques, including the use of rebreathers and multiple scooters. His qualifications also include certifications as a factory-certified service technician trainer for Halcyon and Cressi regulators and a factory level 2 service technician for Suex scooters.

The Reel Team

Teamwork makes the dream work!

Johan Ó Cíobháin Enqvist

CEO

As the founder and owner of Reel Diving, Johan is in charge of strategic development.

OSCAR SVENSSON

OPERATIONS DEVELOPMENT

Oscar is in charge of development and quality control of our daily operations. Oscar works with all teams to improve quality and productivity throughout the company.

JAMIE PARKER

OPERATIONS MANAGER

Jamie is in charge of our customer service team across all markets. Jamie works with our sales, marketing, service and logistics staff to assist our clients and develop their businesses.

MARCIN WOJTURSKI

MARKETING MANAGER

Marcin is in charge of our marketing. This includes social media, web, events and brand ambassadors. Marcin is also Area Sales Manager for Poland.

Tiffany Norberg

Sales Manager

Tiffany leads our sales team and is also Area Sales Manager for Germany.

Christina Karliczek Skoglund

OFFICE BASED SALES ASSOCIATE

Greta Jönsson

SALES ADMINISTRATION

Greta supports our dealers across all markets

Johnny Chung

LOGISTICS MANAGER

Johnny leads our warehouse team and focuses on creating an efficient flow of products in purchasing, warehouse management and shipping.

ANDREAS JOHANSSON

AFTER SALES MANAGER

Andreas leads our service team and works together with the sales and warehouse teams to ensure quick and efficient handling of any equipment related issues.

Markus Hjärtstam

SERVICE SPECIALIST, ELECTRONICS

Markus is responsible for servicing of electronic equipment.

Jakob Sayyad

SERVICE SPECIALIST, DRY SUITS

Jakob is responsible for servicing of drysuits including SANTI warranty repairs.

Adam Wood RD UK

General Manager Reel Diving UK

Will Cooper RD UK

Operations manager Reel Diving UK

Phil Peck

Service technician Reel Diving UK