Reel Diving was founded in 2009 as an effort to create a modern, flexible and cost effective distribution company.

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Reel Diving

Reel Diving is a Nordic distribution company for diving equipment. Our customers are dive shops, dive centres, military forces, commercial divers and goverment institutions. Our market area is Sweden, Finland, Norway and Denmark. Reel Diving represents manufacturers such as Cressi, Halcyon, Santi, Suex, Hugyfot, Nanight, Kwark, Ammonite, Dirzone, Si-Tech, K01, Shark, XS Scuba, Miflex, Eezycut and McNett. We stock a full line of diving equipment including cylinders, regulators, suits, BC-systems, lights, hardware, cameras, scooters etc. Reel Diving is located in Gothenburg on the Swedish west coast where we operate out of a 700 m2 warehouse / office in Mölndal.

Reel Diving is owned and managed by Johan Enqvist. Johan started working in the diving business in 1999. Since then Johan has been involved with retail, diver training, divetravel and manufacturing of equipment, thus most aspects of the industry. Johan began cave diving in 2000 and in 2005 became an IANTD Trimix instructor and Technical Cave instructor, having trained under Lamar Hires. He has extensive experience of deep and complex cave dives involving CCR's, mulitple scooters, multi sump side mount diving etc. Johan is also a certified service technician trainer for Cressi regulators and factory service technician for Santi, Suex and Atomic.

The Reel Team

"Alone we can do so little, together we can do so much..."



Reel Diving is owned and managed by Johan Enqvist



Oscar is in charge of sales and marketing for dive shop clients



Johnny is responsible for our daily sending and receiving of goods


Commercial Sales

Anderas is working with our commercial and military diving clients